I've kind of come to the conclusion that £60k would be the optimum wage bill for a new gameworld. Couple of reasons:-
1) The short term target is 3 star Rep it would take around £60k to get to this.
2) Under 3 star stadium upgrades are not really that worthwhile
60k a day still delivers £80 - £90k profit (including Media Money & FA Prize Money).
A full blown fully done 3 star stadium is around £5.2million. 5.2million divided by £80k is 65 days. 2.32 Seasons.
So 2.1/2 seasons to get to 3 star. I think you could rise to 3.1/2 or 4 a season after.
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